New Xbox Store Mercury

In-depth: How Microsoft could build an empire of mobile Xbox gaming handhelds

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I recently had the opportunity to review the Logitech G Cloud, one of the first in a burgeoning class of handheld consoles that are built on top of Android. I’m also excited to see what becomes of the Razer Edge, a similar device landing in the new year. This new category of handheld consoles is joining a market historically dominated by the unstoppable Nintendo Switch and stand-out releases like the powerful Steam Deck, but there’s every chance for manufacturers to innovate in the space and spark a new spirit of competition.

While using the Logitech G Cloud, my thoughts kept returning to the same place — This device would be better with more Xbox DNA. Microsoft has a unique chance to invest in a new form factor that could potentially reach millions of unique players that currently don’t game on Xbox. I sat down to collect my thoughts, and believe this is exactly how Microsoft can leverage the vast, mature Xbox platform to cultivate a brand-new ecosystem of Xbox and Android-powered handheld gaming consoles.

Creating an alternative Xbox mobile store for all devices

The Xbox Store could absolutely make the jump to mobile devices with the right investment. (Image credit: Windows Central)

It was recently revealed that Microsoft is looking into building an Xbox mobile store for Android and iOS platforms, which would provide an official, gaming-centric alternative to the nearly monopolized Google Play Store and Apple App Store. This goes hand-in-hand with Microsoft’s major investment into mobile gaming, with the company seeking to acquire games publisher Activision Blizzard in a landmark deal worth nearly $69 billion not for Call of Duty, but for King’s Candy Crush series.

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