The Ghost of Windows Phone haunting Apple and Google

Microsoft’s Windows Phone revenge: building a competing mobile app and game store

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With Windows Phone sadly confined to the history books, Microsoft’s mobility efforts live on in Surface tablets, mobile apps, and their very own Android phone range in the form of the Surface Duo 2. However, without a third option in the mobile space, iOS and Google have been able to preside over a nefarious duopoly that actively stifles competition, while driving up prices for both developers and consumers.

Long-time readers of Windows Central doubtless recall how tirelessly Google worked to undermine and stifle the Windows Phone platform. Google arbitrarily restricted access to its APIs, blocking Microsoft and third-party developers from making Windows Phone versions of its apps. Notoriously, Microsoft built a YouTube client in partnership with Google, until the company randomly decided that Microsoft’s YouTube app “violated” its API rules, leading to native YouTube access effectively ending on Windows Phone. This bad faith anti-competitive behavior is not beneath Google (e.g. no ARM version of the Chrome browser for Windows 11), as we all know, and they’ve endured billions in fines across the world for these sorts of practices. Still, they succeeded in contributing to the death of Windows Phone, effectively cementing their monopoly over low-cost smartphones for now and the near future. 





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