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Intel to rebrand Celeron and Pentium CPUs in 2023

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What you need to know

  • Intel will shift the branding for its entry-level processors.
  • Pentium and Celeron chips will now fall under the new “Intel Processor” brand.
  • Affordable devices such as the Surface Go and Surface Laptop SE run on Pentium and Celeron CPUs.

Intel just announced a branding shift for its entry-level CPUs. The company is doing away with the Pentium and Celeron brands and placing those chips under a new umbrella called “Intel Processor.” The aim of the rebrand is to make it easier to purchase a PC that fits a person’s needs. Intel won’t have to educate customers on what a Celeron processor is. Instead, shoppers will just pick PCs based on major CPU categories, such as Intel Core or Intel Processor.

It’s easy to get caught up on the best CPUs and high-end specs, but quite a few devices feature modest internals. For example, Microsoft’s Surface Laptop SE has models with Intel Celeron CPUs, and the Surface Go lineup features Pentium chips in some variants. Now, those Celeron and Pentium chips will fall under the same brand.

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